Unable to load pageIf you were going to read just one wine magazine, which one would it be? I decided to use my university students to try to find out. Perfect decanter wine magazine for a little media analysis experiment. I passed out copies of perhaps the three most influential wine magazines on the planet and asked my students to analyze them in terms of point of view, intended audience and, of course, which one they would want to decanter wine magazine. Wine Spectator has the highest circulation of any wine magazine in the United States and probably the world.
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If you were going to read just one wine magazine, which one would it be? I decided to use my university students to try to find out. Perfect subjects for a little media analysis experiment. I passed out copies of perhaps the three most influential wine magazines on the planet and asked my students to analyze them in terms of point of view, intended audience and, of course, which one they would want to read. Wine Spectator has the highest circulation of any wine magazine in the United States and probably the world.
Decanter, a British publication, sells fewer copies, especially here in the U. The magazines are different in almost every way. They certainly represent three different ideas of wine. The advertisements were the giveaway to them. While many wine companies advertise in WS, so do the producers of many luxury and designer products.
Most wine mags are lifestyle publications, they just have differing ratio and proportion of wine, wine-related and pure lifestyle editorial content. Wine is part of that world, they said, but not the only part of it. Some were attracted to this lifestyle image and other repulsed. They all found it fascinating.
Compared to Wine Spectator they noted a more specific wine focus and talked about finding deeper analysis of wine regions and issues.
But for whatever reason Decanter seemed more seriously interested in wine as opposed to lifestyle, according to my students.
Decanter has a different approach to wine ratings, too. Whereas Wine Spectator has many wine reviews in the back covering new releases from the U. You get more breadth of coverage with Wine Spectator and more depth with Decanter. My students were shocked by Wine Advocate.
Black type on tan paper. Page after page of winery and wine reviews, focusing on three or four regions in each issue. You have to study Wine Advocate to get anything out of it they said. Who reads Wine Advocate? No one would read it for pleasure, according to the students. I disagree — geeky baseball fans read columns of statistics on their favorite sport.
I think there is a similar wine reader. You would read it for business — because you are a wine retailer, distributor, investor or maybe own a restaurant. This, they said, was a magazine for readers with a serious professional purpose. So which one is the best? I know my answer. The market here is just the reverse. It depends on who you are, what you are looking for and your particular idea of wine. Thanks for including Wine Spectator in this evaluation. Wine Spectator reviews more wines than any other wine publication, we believe — more than 17, in Yet we recognize that most people who love wine have broader interests, in fine dining, travel and a generally sophisticated and adventurous lifestyle.
So we try to speak to those subjects, too. I hope your students will take the time to read Wine Spectator. I think those who are interested in wine will find a lot to like. I agree, Tom, and I do think the students appreciate your point. Thanks for taking the time to comment. As importers of organic wines we are often turning new consumers on to wines for the first time or helping others to change habits.
We always encourage new aficionados to invest in subscriptions to Wine Spectator and Wine Enthusiast a seemingly lighter quick read to enable them to participate in conversations about the current trends in Wines and Winemaking. Specific subjects that a reader takes interest in from either of these guides can be later expanded upon by delving deeper with their favorite reference guide.
We are a network of wine schools in the UK — localwineschool. Wondering what your views are for best forum for reaching all these people!
Some wines were tasted for only one year. No explanation is offered for these omissions. Jane Anson states that St. I have on several occasions written to the editor commenting on similar shortcomings and anomalies but have yet to receive a reply. I subscribed to WS for many years. Parker is great for the pros in the field. WS is a wonderful way to learn about new areas— and to plan a trip. Its ratings tend to be very solid. Over the years I have found that I learn very little new in any of these magazines.
I have a modest-sized cellar: The other negative about magazines is that they spoil the market for those of us who have anticipated them. For years Cinq Cepages and Columbia Crest Reserve cabernet were my little secrets— wines that played way above their price.
WS ruined that as they did with several Aussie wines. You are commenting using your WordPress. You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email. December 6, By Mike Veseth in decanter , robert parker , wine magazines , wine spectator 9 Comments. Three Ideas of Wine I passed out copies of perhaps the three most influential wine magazines on the planet and asked my students to analyze them in terms of point of view, intended audience and, of course, which one they would want to read.
Wine Advocate My students were shocked by Wine Advocate. Twitter Facebook Email Print Reddit. Thomas Matthews Executive editor Wine Spectator. Some wines were tasted in only one edition. Elsewhere in the online version she rates Le Petit Lion at 94; here, Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in: Email required Address never made public.
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